Mission Titan, Apple’s secretive automobile program, has been canceled. The tech big spent billions of {dollars} over the previous decade as a part of a grandiose plan to upturn the automobile business in the identical manner the iPhone revolutionized cellphones. There was an abortive effort to purchase Tesla, a design impressed by the previous Volkswagen bus and plans to crew up with Mercedes-Benz, BMW and others.
However final month, Apple quietly deserted the automobile undertaking. Bloomberg Information goes below the hood of Mission Titan to disclose what the corporate was planning and clarify why it finally fell aside.
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Chapters:
00:00 Introduction
01:09 What Tim Prepare dinner stated concerning the automobile
02:32 Mission Titan’s origins
05:00 Uber and Tesla change issues
06:30 Self-driving automobile disappointments
08:16 Apple’s closing rethink
#apple #evs #enterprise
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