Ford minimize Mustang Mach-E costs by as much as $8,100 after gross sales of the electrical SUV reportedly fell by greater than 50% in January.
The automaker has lowered costs on a number of 2023 Mustang Mach-E fashions, decreasing the bottom value by $3,100 to $41,695 with the obligatory $1,800 vacation spot cost. The largest low cost is obtainable on a number of different variations of the Mach-E, together with the Premium grade with the Prolonged Vary battery pack, which now begins at $47,696 with vacation spot.
“The Mustang Mach-E is America’s No.2 EV SUV in 2023 and Ford is America’s No.2 EV model,” Ford famous, in a press release supplied to Inexperienced Automobile Experiences. “We’re adjusting pricing for MY23 fashions as we proceed to adapt to the market to realize the optimum mixture of gross sales development and buyer worth.”
Ford confirmed the 2023 model-year reductions beneath, and famous that these value modifications do not apply to the 2024 Mustang Mach-E variations arriving quickly—together with the brand new Mustang Mach-E Rally model and an up to date Mach-E GT.

Value reductions on 2023 Ford Mustang Mach-E – Feb 20, 2024
Ford EV gross sales fell 11% in January, Bloomberg stories, and the Mach-E misplaced eligibility for the federal EV tax credit score (beforehand $3,750 for this mannequin) initially of the month. Ford delivered simply 1,295 Mach-E SUVs within the U.S. in January, Reuters reported.
It is not only a U.S. problem: Ford has additionally slicing Mach-E costs in Canada, Drive Tesla reported.

2023 Ford Mustang Mach-E

2023 Ford Mustang Mach-E
Mach-E gross sales had been initially fairly sturdy, with Ford reaching a manufacturing milestone of 150,000 models by late 2022. Ford additionally hiked costs on the Mach-E that 12 months, however undid a few of that in 2023.
Ford famous to Inexperienced Automobile Experiences that it additionally lowered costs for the F-150 Lightning electrical pickup, albeit otherwise. Within the type of retail bonus money, it is providing $7,500 off XLT Prolonged Vary, $5,000 off Lariat Customary and Prolonged Vary, and $12,500 off Platinum variations of the Lightning.

2024 Ford F-150 Lightning Flash
A leasing incentive of as much as $7,500 now additionally applies to each fashions—relying, for the Lightning, on the trim degree.
Ford is not simply tinkering with pricing. CEO Jim Farley has mentioned that Ford plans to “reengineer” the Mach-E incrementally—so the mannequin you get this 12 months could also be fairly improved versus final 12 months.
Simply earlier this month Farley mentioned that Ford seeks smaller, lower-cost EVs to rival the upcoming inexpensive Tesla in addition to EVs from China. As laid out by the corporate’s Mannequin E announcement two years in the past, that is on the best way with a platform for inexpensive EVs. However within the meantime, Farley has mentioned hybrids will play an “more and more vital function” alongside EVs.
With further reporting by Bengt Halvorson
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