Volkswagen of America, Inc. launched the two-minute prolonged minimize of “An American Love Story” as a part of its celebration of 75 years in America and countdown to the Massive Sport on Sunday, Feb. 11, 2024. A 60-second model will air through the third quarter of the sport on CBS and the Spanish-language broadcast on Univision.
Created by Volkswagen in partnership with its longstanding artistic and promoting company, Johannes Leonardo, “An American Love Story” is a vivid, nostalgic tour of the model’s 75-year historical past in America, starting with the arrival of the primary Sort 1 autos—fondly nicknamed “The Beetle”—imported by Dutch businessman Ben Pon in 1949. Pairing historic and recreated footage, the movie is stuffed with charming visuals that encapsulate Volkswagen’s function in a few of America’s most recognizable cultural moments, underscoring the model’s unifying influence. These embrace scenes from Herbie Rides Once more, Herbie Goes to Monte Carlo, The Simpsons, and Star Wars character likenesses; content material that’s accessible to view together with your entire favorites from Disney, Pixar, Marvel, Star Wars and Nationwide Geographic on Disney+. The movie concludes with a highlight on Volkswagen’s ID. Buzz, a automobile that can – later in 2024 – additional usher within the model’s dedication to electromobility – and subsequent 75 years of historical past.
The movie’s Emmy Award-winning director, Lance Acord, can be credited with Volkswagen’s 2011 industrial “The Drive,” which was named finest advert of 2011 by Adweek, Creativity and YouTube, and is a perennial entry on lists of favourite Massive Sport adverts of all time.
“An American Love Story” is ready to Neil Diamond’s impassioned 1971 hit “I Am… I Stated.” Similar to the Beetle and its timid journey in a much bigger and higher America, the music resonates with those that search to discover a sense of belonging and to know the world round them.
Marking a primary in Massive Sport promoting historical past, the prolonged minimize of the movie debuts with a particular screening at immediately’s 2024 Chicago Auto Present Media Preview. Volkswagen can be taking the distinctive strategy of delivering this “love letter” to present house owners by the myVW App. The movie additionally contains the model’s Chattanooga manufacturing facility, dwelling to 5500 workers who assemble the all-electric ID.4 SUV, in addition to the Atlas and Atlas Cross Sport SUVs.
“‘An American Love Story’ is a heartfelt tribute to Volkswagen’s enduring relationship with America,” defined Rachael Zaluzec, Senior Vice President of Buyer Expertise and Model Advertising, Volkswagen of America, Inc. “During the last 75 years, our journey has woven into the material of this nation, mirroring its spirit and evolution. With this quick movie, we’re not simply celebrating our historical past, but additionally embracing a way forward for innovation and sustainability. You’ll additionally discover just a few nods to previous VW artistic work – to offer that signature wink we’ve turn into identified for. It’s our means of claiming ‘thanks’ to America for being part of our story, and an invite to stay with us as we embark on thrilling new chapters.”
“After we began our working journey with Volkswagen 5 years in the past, our purpose was and nonetheless is to reignite love for the model in America, whereas sustaining the spirit of the model’s wit and attraction,” stated Jonathan Santana, ECD of artistic company Johannes Leonardo. “Everybody has a VW story, and this one is about American as they arrive. An epic story about how an underdog with large goals will not be solely embraced however turns into a part of the very cloth of American tradition. We are able to’t wait to look at as we cross the baton to a brand new technology to fall in love with the Volkswagen model and make us as a lot an icon over the following 75 years as we had been the primary.”
The video is ready to the tune of “I’m I Stated” by Neil Diamond, Similar to the Beetle and its timid journey in a much bigger and higher America, the music resonates with those that search to discover a sense of belonging and to know the world round them. A 60-second model will air through the third quarter of the sport on CBS, and the Spanish-language broadcast will likely be on Univision. “I Am… I Stated” additionally stands as the head of “A Lovely Noise, The Neil Diamond Musical,” at present on Broadway, which delves into the story and brilliance of Diamond and his profound exploration of life. Followers can hearken to extra of Neil Diamond’s music HERE
Over the previous few weeks, Volkswagen launched seven video vignettes – together with “Automobile Meetup” – which aired through the Feb. 3 episode of Saturday Night time Stay, every paying tribute to the American folks and key cultural moments throughout the model’s storied 75-year American historical past. All teasers, and the prolonged minimize, can be found on-line on the seventy fifth Anniversary web page of vw.com.
Following Sunday’s recreation, a 60-second model of “An American Love Story” will likely be accessible on-line, together with Instagram, as a part of the model’s seventy fifth Anniversary social media marketing campaign.