- The Kia EV9 has a starring function in a Tremendous Bowl commercial titled “Excellent 10.”
- The 70-second spot reveals the electrical three-row SUV shuttling a younger woman from an ice-skating competitors to her grandfather’s home within the snowy countryside.
- Not solely did the EV9 win a 2024 10Best award, however its vehicle-to-load functionality powered the lights so the woman’s wheelchair-bound grandpa might see her carry out.
The 2024 Kia EV9 made Automobile and Driver’s 10Best checklist its first yr out of the gate. Now the electrical three-row SUV has a star flip in a heart-warming Tremendous Bowl advert that contains a younger ice skater who wants slightly assist to carry out for her wheelchair-bound grandfather who could not make it to see her in competitors.
Kia’s business airs through the fourth quarter of tonight’s Tremendous Bowl matchup between the Kansas Metropolis Chiefs and the San Francisco 49ers. The premise is pulled straight from the thoughts of somebody who writes screenplays for the Hallmark Channel, so clearly it is an actual tearjerker.
We have already heaped praised on the multitalented EV9, and after watching the 70-second TV spot, we’re prepared to provide it one other award, this time for excellent supporting actor in a drama collection. The tens of millions watching had an opportunity to see the EV9 GT-Line mannequin in motion, with its distinctive boxy styling and helpful options placed on show. One instance is the vehicle-to-load functionality that enables it to share energy from its 99.8-kWh battery pack to show it into a large cell generator.
Within the case of the woman within the business, the EV SUV was in a position to energy the lights that allow her grandfather see her carry out, which he lovingly scored an ideal 10. And that is a lighthearted reminder that the Kia EV9 is an ideal 10 based on us, too.
Eric Stafford’s car dependancy started earlier than he might stroll, and it has fueled his ardour to put in writing information, opinions, and extra for Automobile and Driver since 2016. His aspiration rising up was to grow to be a millionaire with a Jay Leno–like automotive assortment. Apparently, getting wealthy is tougher than social-media influencers make it appear, so he prevented monetary success totally to grow to be an automotive journalist and drive new automobiles for a dwelling. After incomes a journalism diploma at Central Michigan College and dealing at a every day newspaper, the years of principally burning cash on failed undertaking automobiles and lemon-flavored jalopies lastly paid off when Automobile and Driver employed him. His storage presently features a 2010 Acura RDX, a handbook ’97 Chevy Camaro Z/28, and a ’90 Honda CRX Si.